What is organic traffic?
Since there are several ways how to get visitors to your web site, they were divided into a couple of categories. Basically, there are only two guaranteed methods; organic traffic and paid campaigns.
I personally don’t prefer paid traffic because if it isn’t successful and you stop it, the amount of daily visitors will dramatically decrease. Is there a worse situation for any web site than having 0 visitors? No.
That’s why I always tell everyone that free traffic from search engines is the best technique how to do your business. In general, “free traffic from search engines” isn’t always free, because if you pay someone for search engine optimisation, then you have to pay for it from time to time. On the other hand, you can always say “enough” and positions acquired until that day will stay the same, or even will get better.
So the answer on our question is: Organic traffic is traffic from free search engines where links to the destination web site aren’t paid.
As we found an answer to the primary question, we’ll find another question; How to get organic traffic?
The second question can be answered relatively quickly, but it is not as easy as it seems to be. Getting an organic traffic is usually a long-term process especially if you aim on high-competitive phrases. This process is called the search engine optimisation.
This post would contain about 20 000 – 30 000 words if I wanted to explain every aspect of search engine optimisation, and you can easily browse other articles here. Anyway, I’d like to show you a few most common mistakes when asking and answering what an search engine optimisation is.
First of all, there is no such action as “search engine optimisation”. I’d rather use the term “Improving positions in search engines” or even “Building an organic traffic”. Everyone who has ever seen a real optimisation process must know that the basis of optimisation is a predetermined algorithm. And there is no predetermined algorithm in improving positions in search engines. What’s more, search engines’ algorithms are updated from time to time. But OK, let’s call the process of improving positions in search engines the “search engine optimisation”. The world is stupid in more cases than this one.
The second most common mistake is that the search engine optimisation service provider guarantees the result. If you meet anyone who guarantees the result, stay away from such person. Why? Because no-one but very limited group of people knows the algorithms. Naturally, there are well-known facts which work, but I guess there are about 30%-40% of factors which haven’t been revealed yet.
The third mistake is that the buyer requires guaranteed results. Basically, it is logical that you require something from people who are working for you, but I wouldn’t work for anyone who wanted top2 positions in a predetermined time (1-2 months for instance). Asking for guaranteed results simply means that the buyer doesn’t understand the thing at all.
The fourth problem is that the search engine optimisation is usually considered as link building (directories submissions, posting on blogs, spamming in many cases, etc.) only. Even link building is usually enough, very competitive phrases require more than hundreds of links. This contains analysis, content writing, and new ideas.