Organic SEO Services by Jan Hvizdak

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Let’s analyse this site focusing on the methods used for search engine optimisation. As anyone can see at first sight, this site is quite large which means a lot of advantages for search engine optimisation, good rankings and enormous link popularity. On the other hand, the site is very young and there are many competitors in the area of aquarium related sites. By ‘young’ we means it isn’t older than 3 years.

On-site optimisation methods were used properly on this site but even we can see it wasn’t built in the best way. A very strong feature is the presence of text links. However, the JavaScript menu is very weak place, because crawlers aren’t able to follow these kind of links. Fortunately for this site, it contains a sitemap, which can be found at every category which any crawler can reach. That’s very important, since a lot of pages wouldn’t be reachable for search engines.

The page titles are similar, but you can imagine how hard it is to create unique page titles for such a large site. On the other hand, fish, plants, biotopes profiles, and articles use different titles. This fact makes aqua-fish.net very good. In the past the website used to assign similar page titles for each page, no matter if it was a fish profile or an article. Time went by and this weakness disappeared. Besides the page titles, we have to analyse meta tags. Even though meta tags haven’t been the most important SEO factor for years, they should be present on every page and they should be different too. Well, there is some similarity caused by dynamically generated content, but Google doesn’t think they’re very similar at all.

Another advantage of this site is very clean HTML code and beside passing the w3c validation standards, it is the largest w3c valid site I’ve ever seen (except w3.org). A valid page is good for the internet users as well as search engines. Search engines can easily follow valid links, can easily interpret all HTML tags like h1, h2, b, i, and attributes like alt, title. Passing validation is a very strong weapon, because any new site can be easily indexed by all major search engines.

Going to the next step of on-site optimisation, we find the proper use of alt and title attributes. They’re using clear and appropriate texts. Unlike many sites which use keyword stuffing in order to get better listings in search engines, it is very important to name images and form inputs very wisely. As you might know, Google, MSN, Yahoo and other major search engines store the information about images too, and people like to search through images. Then imagine, a user will search photos and he will find a logo of a site dedicated to selling CDs.

The next step of SEO analysis relates to the directory structure. The directory structure is very poor, because the whole site is generated only through index.php and show.php. These files help to maintain the security at a very high level, they make updates very easy to do and they keep everything simple. For search engines however, it is much better if an ordinary type of structure is used. Search engines consider a directory structure to be the best solution for websites. For example, if you create a folder called ‘Optimisation’ and you store files in this folder, each of these files will get better ranking for the folder name it is stored in. The same goes to the names of files. If you use names like ‘1.php’, ‘2.php’, then it’s very easy to store them, update them and so on. But if you call some file ‘optimisation-methods.php’, then it gets better ranking for these words. In this case, some content management system is needed. For example, a website such as services-seo.net uses the content management site and it allows an administrator to store articles the way they want. When you take a look at images and their filenames’ structure, you will find another weak spot. Their names are 1.jpg, 2.jpg and so. An image should be called by the name which it represents. Even if the filenames are weak, alt and title attributes are used wisely.

Moving to the next step of optimisation, we can aggregate things like robots.txt, sizes of the pages and accessibility into one paragraph. Robots.txt allows a crawler to visit any page on the site. It’s a good solution, because it doesn’t mean any restrictions. Pages’ sizes are optimised. Personally, I think that a recommendation about documents’ size isn’t very wise, because if you write a long article, which is very complex, you mustn’t care about its size. Once it is large, you can’t cut sentences, because you will cut the quality. The accessibility of aqua-fish.net is very clean. Usually, any page is placed near the homepage; 4 or 5 clicks and any page is ready to open. This factor is very important for SEO, because many informative sites with good content are lacking this feature.

Design factors start with usage of Flash, Images, goes through Frames, JavaScript, Image maps, and they end with duplicate content, session ID and cloaking. No Flash objects are present on the site. Flash isn’t very usable since crawlers can’t read it and it usually disallows a user with a large screen resolution to use a page made in Flash. Frames are bad too, because they mean ‘follow’ problems for crawlers. Also, they cause decreasing link popularity. Again, no frame has been used on this site.

The last thing to analyse is the number and quality of incoming links. We can see hard work has gone into links. Most links have PR0, but there are links with PR7 pointing to this site already. Quite a large number of PR3 and PR4 inbound links say the aqua-fish.net will get PR5 or PR6 in the future. This will result in better results in Google. The anchor text of all links is very clean and wisely determined. ‘Aquarium database’ means a great potential just because of the presence of ‘aquarium’ in the links name. If you check DMOZ, you will get 2 results for the search query consisting of the domain name ‘aqua-fish.net’! How is this possible? It’s very simple, aqua-fish.net supports more than 1 language. Depending on a browser language, it will automatically load the most recommended language version. There are only 2 supported languages right now which this site supports, but it will be available in Slovenian, French, Magyar language too! A man doesn’t need to be nuclear physicist to understand that it means 3 times more pages, 3 times more links, 3 times more content and so on.

Getting listed in DMOZ gives a website another opportunity. Many sites use scripts to read DMOZ’s data, which basically means links to all sites listed in DMOZ. On the other hand, a listing in DMOZ is hard to obtain and only quality sites are listed there. One thing which could be interpreted as a minus is an absence in the Yahoo directory.

My final ranking of aqua-fish.net’s on-site search engine optimisation is 5/10.

The off-site optimisation should be ranked better and is 9/10.

Total ranking is 7/10.

Important: This overview is a paid service. You can get an overview of your site written for only $100. Simply contact us for the details. Apart from the quality overview written by SEO professionals, you will get a free and direct link from our site for lifetime.

SEO advantages and disadvantages probably exist on every site. Let’s analyse all advantages first. The main page is optimised very well. This causes very good positions in Google for the term ‘overseas schools’. How do I know? I used the keyword cloud first for my analysis. You can easily see that the main page avoids keyword stuffing, but the importance goes to the most important words. This fact is caused by proper use of sentences and wording. Yes, even the wording can result in better rankings. The term ‘overseas schools’ is used in the beginning of the sentences as well as in the middle parts and at the end. An administrator gave this phrase great importance by using bold tags beside an h1 tag, which is very important for the on-site optimisation.

The next advantage is a presence of links to the main page from every deeper page. Please note, that I will analyse links more in the next part of this overview, because there are many disadvantages caused by links. External links give quality anchor text, which is also the reason why this site is ranked well in Google. Nowadays, any site can’t get top rankings without quality links with quality anchor text. Beside quality anchor text, we can see that overseas schools database has enough incoming links. I’d recommend raising this number from about 50 to about 150-200. It would mean guaranteed 1-st place on Google, MSN, Yahoo and maybe Overture for the phrase ‘overseas schools’. The pagerank calculator says that this site is going to get PR3 in the future. Anyway, I would focus on getting as many incoming links as possible, because PR4+ is better than PR3.

As I’m trying to find other advantages, I’m able to find only the site access speed. It is loaded quickly on every type of internet connection.

Now, to analyse all disadvantages. The first disadvantage relates to the use of image links on the page. Images aren’t bad if they use proper alt attributes. As you can see, this site doesn’t use proper alt attributes. Also, title attributes are missing too.

Besides the wrong use of links, there is another very weak spot caused by using the PHPSESSID variable. I opened the pages on this site and after a while this variable disappeared from the URL’s. I don’t understand it, but it is a very unfortunate solution. Maybe you’ve heard many times something like ‘Don’t use PHPSESSID on your sites’, but did anyone tell you why is it bad? Maybe you’re new to this, so let’s go through it from the beginning. The PHPSESSID variable is generated randomly for every page each time it’s open. This variable is stored beside other cookies, even if it isn’t a cookie in its basis. Now, imagine you’re a crawler and you visit some site with this variable in the URL’s. OK, let’s follow all links, index them and store them. After some time, you come back to this site in order to check new content, links and so. But what happen when you open the main page of a site like this? You will find another PHPSESSID values! What does it mean? For a crawler, these pages are new! But what’s more, the old pages are indexed too. For example, on most of the pages the content stays the same, so the most of your pages will be considered using the same content and you could get a penalty. Of course, after some time the old pages will be removed from the index, because any link pointing to them will not exist (because of another values of PHPSESSID). So it’s like a never ending circle. A crawler finds links, it follows them, then it finds another links, removes the old ones from the index and so. Unlike PHPSESSID based sites, an ordinary pages with dynamic links are usually stable and they probably exist for a lifetime.

Analysing the links, you will find another weak spot; The absence of the directory structure and dynamically generated content via index.php. This kind of solution is good for a programmer, but it isn’t good for any crawler.

Another disadvantage of this site is invalid source code. Using the old HTML 4.01 Transitional code could be good enough if was used properly. Really fatal errors say that this site wasn’t designed for SEO purposes. Valid source code is very friendly not only for a human visitor sitting in front of a PC, but it is very good for other human visitors, who use a PDA or mobile devices. Simply press SHIFT F11 on Opera, so you will see how any site looks under these devices. But even if PDA devices are important, we need to focus on the importance for SEO. Any valid source code is easy to interpret for all search engines. Using valid source code is why crawlers are able to follow all links easily and immediately after they’re found. I’ve seen sites with invalid URL’s and if human visitors are unable to click them and follow them easily, any crawler won’t able to interpret them properly. Fortunately, osid.co.uk is readable. However, I’d suggest everyone should avoid this way of making the source code messed up.

Well, even if this site has numerous disadvantages, it is ranked well because of the links and the on-site optimisation. My overall rating is 5/10 (2/10 for the on-site SEO + 8/10 for the off-site SEO).

I like this board game site. There are several reasons why this site is good. Let’s go through the analysis step by step.

Firstly, the site has a PageRank of 5. The PageRank is the reason why this site’s potential is great. b4tv.co.uk was registered 6 years ago (on 18/Mar/2000) and is the reason why there are more than 430 unique domains which point to it. Dmoz.org also lists this site, even if the anchor text isn’t chosen the best way in that there is an empty space about the links. I think that more links from free directories would be a plus. Of course, the anchor text must contain the main keywords. For example, ‘Board Games’ or something similar. What I know is that b4tv.co.uk was focusing on ‘carrom’ as a keyword. Unfortunately, I don’t see how to include this keyword in the link name. Of course, ‘carrom’ isn’t the most competitve keyword, but the site is ranked on the 7-th page in Google for this phrase, so I wouldn’t stay away from it. A small SEO campaign should result in a few links containing ‘carrom’ in their names pointing to the main page. This could be done in several ways:

• 1) Establish some blogs which will interlink together and ensure that every blog point to b4tv.co.uk, and that the links contain various anchor texts
• 2) Create about 10 links from owner’s sites

There are probably other ways to improve rankings for ‘carrom’, but they’re not ethical, so I won’t be analysing them.

As we can see, the site has been updated so the subpages don’t have any PageRank yet, but if everything goes well these pages should get high PageRank starting at a value of 2, but mostly of about 4. I used the old files’ PageRank for this prediction. Also, if you use my PageRank calculator, you will get an idea how I established this result.

The off-site optimisation has been done well and I’m giving it 9/10 points. There is 1 point missing, because directory submissions could have been done better.

OK, let’s go to the on-site optimisation. As we can see, the site uses static looking pages, which is a plus. But the advantages don’t end here. There is very clear navigation, keywords in filenames, h1 heading, keyword presence, clear title tags. Really, these factors will result in many visitors.

On the other hand, the site isn’t HTML valid. It seems it’s the only one error on this site. Fortunately, b4tv.co.uk doesn’t use things like double declaration of the head tag, body tag and so on. Mostly all of the errors can be fixed within a few days.

Apart from classical on-site optimisation factors there is a directory, which creates an area for increasing the link popularity. It’s simple; any directory contains categories and subcategories which give a site 2 very important advantages:

• 1) A site gets more content without any heavy effort. This way, it gets more links pointing to the main page as well as other pages which are available from the navigation menu.
• 2) More links pointing to the main page mean more anchor text of the links present in the navigation menu.

But I’d like to offer a warning about linking to everybody. Linking to penalized sites means a penalty to the linking site. You can easily avoid any penalty by checking links pages on the target site, or simply querying Google for the target site (use site:target_site) in Google’s searchbox.

There’s one thing which can be improved. Use

[TITLE]B4TV Board Games – Mahjong[/TITLE]
[LINK REL="SHORTCUT ICON" href="http://www.b4tv.co.uk/b4tv.ico"]

instead of

[LINK REL="SHORTCUT ICON" href="http://www.b4tv.co.uk/b4tv.ico"]
[TITLE]B4TV Board Games – Mahjong[/TITLE]

because search engines still rank pages with the title tag as the first one better than pages which don’t using this strategy. Anyway, this is only a minor change, so there’s no need to worry about it.

Another factor to improve is the meta tags. It’d be better if the meta tags were different on each page because Google doesn’t like the same meta tags on the whole site. Using the same meta tags will cause duplicate content even if the real page content is different on all pages.

For example, use

[META NAME="DESCRIPTION" CONTENT="Mahjong board game, it's history and origin."]
[META NAME="KEYWORDS" CONTENT="mahjong, board, games, game"]

instead of current meta tags for the page which is dedicated to Mahjong. But I think that the webmaster could spend about 5 minutes on these updates. They’re a really fast kind of update. Of course, it is necessary to use different meta tags for the US and UK versions. I would simply add ‘UK version’ and ‘US version’ to the meta tags. Title tags are more sensitive, so simply adding ‘UK’ and ‘(US)’ after the actual titles are enough.

There’s probably nothing more to improve and I’m giving this site 9 points out of 10 again.

The final verdict is 9/10. Great site with great potential and opportunities!

Gelfireplaces.com has a nice, clean presentation. Unlike many other sites which offer some kind of product, this site is cross-browser compatible even though it has some minor bugs. There are 5 main phrases which I’m focusing on. The site has some history, so it isn’t very new and it’s position is quite good. It is still using Google AdWords. People search for terms from this kind of market, but they tend to use ordinary ways of buying fireplaces much more; specialized shops still lead in this market. When you use Overture, you will find out what I’m talking about. We should see changes in the future rankings of the site dedicated to gel fireplaces market within 3 months.

Gelfireplaces.com has a simple structure and a few links pointing to it. My first steps were towards to the on-site optimisation. The usual way of starting any SEO is the first analysis which must include actual rankings, keyword presence, correctly written html tags, navigation and other elements. Everyone must agree that rankings for the chosen phrases are very good even though it wasn’t optimised for ‘gel fires’. Let’s start with the analysis of the first phrase quickly.

‘Gel fires‘ is quite a good keyword. Unlike many other words which people like to optimise their sites for, it is concrete so anyone who searches for this phrase will find this site useful. I think there are enough competitors, but it isn’t anything what you should be in fear of. 500 000 competitors isn’t anything unbreakable.

‘Gel burners‘ is a bit of a harder keyword. Anyway, if you take an in-depth look at it, you’ll see that Google search points to Outdoor Gel burners flueless fireplace | Gel Fireplaces and the main page too. It simply means that I’ll be focusing on this page too.

‘Gel fire‘ is very similar to ‘gel fires’ and Google knows it. So once you optimise any page for ‘fires’, it’s usually optimised for ‘fire’ also.

‘Flueless‘ is the last word I’m focusing on. Actually, it has a good position in Google, so I’ll slightly optimise the site in order to bring it to the top5.

Kittyandpooch.com is a quite new website dedicated to on-line shopping in the United Kingdom. Even if the domain was created on 03-feb-2003, there are only a few links pointing to it. However, Google knows it very well, since there are about 250 pages inside of the Google’s index. Primarily focusing on selling the cat and dog gifts, presents and ceramics, it’s focusing on a perfect market on the internet.

Not a heavy competition for phrases like ‘dog ceramics‘, ‘cat ceramics‘ makes it quite easy to get into the top10. On the other hand, we must consider the PageRank value of 1 which this site has got. It doesn’t mean anything good, since it’s very hard to obtain top rankings even for very poor competition in such cases. In my experience, the site needs some on-site search engine optimisation methods to be used. Things like h1 headings, proper title tag, correct meta description and meta keywords tags are very important. If they contain the main phrases like ‘cat and dog presents‘, it will take from 1 month up to 3-5 months until Kittyandpooch.com gets top rankings and huge traffic.

Another benefit of this website is valid HTML on the homepage and on the links page. Generally, tables aren’t the best solution out there, however if they’re HTML valid, the final effect makes more sense than any invalid source code. The links page is very good decision, since there could be listed sites which exchange the links. Basically, directory submission is a good idea, but natural links must still exist especially if a site wants top rankings.

The site isn’t listed in DMOZ or Yahoo directory, so it’s rankings must be achieved through hard and manual work. My off-site SEO rating for Kittyandpooch.com is 1/10. It’s only 1 because there aren’t enough links and it’s 1 because some links exist, so Google found it. On-site SEO is done better than off-site and even it uses OSCommerce application, PageRank values can be assigned to the products how time goes by.

My overall rating for Kittyandpooch.com is 3/10.

Published: 12/22/2006. Please, bear in mind that this article is not advertising of the web site mentioned below and it’s goal is informational only.

This overview is focused on gelfireplaces.co.uk. Even if it is relatively new site for us as visitors, this domain was registered on 30/January/2003, which is several years ago. Let’s start with a short overview before I tell what should be done in order to get visitors and top rankings. The site sells ventless fireplaces worldwide, especially focusing on the USA market. Personally, I like this kind of store, since it is selling products on demand, so there is no shopping basket and you must call and/or email them. Let me explain why I like it:

• 1) Unlike shopping carts, there is a direct business-to-customer contact,
• 2) You can ask them anything by phone, so if you’re not sure about anything, you simply ask and they answer,
• 3) You’re sure that Gel Fireplaces Ltd. exists.

What gelfireplaces.co.uk offers? Fireplaces (including ventless ones), bowls, gel accessories, burners, flames. Usually, you’re able to see some promo video, you’re able to list their products, you’re able to contact them no matter where you come from and what’s the most important you’re always sure about where you are (it is no „affiliate“ site / e-shop).

OK, but we’re not here to advertise anyone’s services, so let’s quickly go through the suggestions, comparisons and overview. At first, site needs quality links. In my opinion, 50-100 incoming links could be good. Where the links should come from? Free directories, paid links or? Naturally, free directories are the best way how to get links, however this is not the most valuable way. At first, it should start with „friends“ links, so people who know Gel Fireplaces Ltd. could link to them. That’s also why this article is written. After natural link campaign, it is always recommended to submit a site into DMOZ (since DMOZ’s problems seem to be solved soon) and other quality directories. Naturally, free directories are still worth it even if it might look like aggressive campaign. Any SEO must always ask himself: „Am I working for a quality site?“. If the answer is „Yes“, then man shouldn’t worry about anything, since the site does what it claims.

If you take a look on the on-site SEO, you will find that this work is done very naturally and wisely. Of course, we could find something what may be improved, however I like natural SEO.

And the keywords/phrases? In my opinion, gel / ventless fireplaces / burners / baskets should be enough. Once these keywords obtain good rankings, the site should focus on other ones. I will keep monitoring it’s rankings and will publish the result sometimes in the future. I will also enclose other charts too.

When you’re starting a new website, it’s navigation should be designed well.Generally, there are two types of users who open your site; People and crawlers. Unlike crawlers, people are able to click on JavaScript, Flash and other stuff. This is the basic reason why you shouldn’t use such things on your pages. But let’s go behind this problem and explain everything that relates to this topic.

Every serious search engine cares about incoming links. More links = more popularity of a specific page. More popularity = better rankings. It’s simple. There are a few principles which you should bear in mind when creating/redesigning a website:

• 1) Put a navigation menu to each page of your website
• 2) Use a text links rather a graphics
• 3) If using a JavaScript (or Flash) menu, don’t forget to put a sitemap to your site
• 4) Use valid HTML (or XHTML)
• 5) If using images as links, don’t forget to use proper ALT and TITLE attributes

Let’s go through the basic website structures.

1) The Hierarchical model

I strongly recommend to avoid this type of structure. However, it looks pretty simple and it is good when you’re new to WEB pages, WEB development and you’ve never heard of dynamic webpages, including functions and so on.The hierarchical model has the following scheme:

Practically, it means that categories aren’t linked together and there is one-way relation between a category parent and its children. Directories are the best example of this structure. Usually, when the main page get some PageRank, any other page can’t get a better PageRank this way.

If you decide on this model, recognise that your category pages won’t be very popular and their popularity will mostly depend on the main page’s popularity. On the other hand, you can use two-way relations between a subcategory and it’s parent. In this way each category will be linked from it‘s children and it will mean higher popularity for the parent pages.

2) The Network model

This kind of structure is probably the best one and in its essence, it’s about creating links between related pages as well as unrelated pages. If your site is about cars, it is no problem to link two different pages if they’re about two different models designed by one manufacturer.Consider the following scheme:

As you can see, there are parents and children only as objects. Even if some visual relation exists, they are fully independent. Another advantage is that each object can link to another one. This will increase the popularity of the most linked page. In our case, these objects are the most popular ones:

• 1) Parent Object 3
• 2) Child Object 1
• 3) Child Object 4

You can also calculate weight values sent to each object, so you will be able to determine the most popular page too. It is up to everyone to set the highest rank to the Parent Object 1 or another one. Once you assign the first rank value to your starting page (the main page in most of cases), you can determine any page’s popularity.

Well, once you decide the structure of your page, don’t forget about putting together the above models. Probably the most important thing is to link to your main page from each page on your site. What happens if you put a link to your main page on every single page of your site? The popularity of your main page will probably double, maybe it will multiply much more. The following image shows the ideal situation, when a site is divided into a few categories, these categories contain several subcategories and everything is linked together. Subcategories contain single pages with the most important content and every one of these pages links to the main page. Of course, you won’t do badly if you put a link to the root categories to every elementary page.

So if your site has the pagerank of 4 and your site is structured well, containing more than 1000 elementary pages, your main page could get the pagerank of 5 or 6 if everything goes well. Search engines like MSN and Yahoo don’t have any pagerank, but their algorithms calculate a link popularity too, so it will also mean great things.

Some time ago I saw an image which represented the weights of pages in the search engine optimization process. It gave the highest weight to the ordinary pages and it considered zero weight for the main page. Is this right for any SEO?

I don’t think so. Let me explain the mistakes of the previous theory. All pages are well-optimised for two or three word phrases and these word phrases should attract visitors. OK, this isn’t a bad idea, but where is the optimisation for one word phrases? This optimization process will result in many visitors and good income, but it won’t mean getting the most visitors. You probably know that people still search for one word phrases at first. Only about 40%-60% of internet users search for two word phrases. In some areas, this number’s value is only about 20%. It all depends on the competitor’s structure, including the number of search results, the quality of given pages, and the availability of free services in the area.

Let me give you an example. You have a site dedicated to SEO. Your site is new, so you could focus on three word phrases at first. But don’t forget to implement the one word phrase strategy. Imagine that you want to be no.1 for the phrase ‘free SEO services’. Now, you should complete the on-site optimization process as well as establishing a few quality links pointing to your site. If you’re experienced in SEO, you know that all inbound links should contain your keywords/phrases. Working this way will result in incoming visitors and raising your site’s popularity. Even if you get top10 rankings for the chosen phrase, you will get better rankings for the phrases which are included in the links names pointing to your site. In our case, you will get better rankings for the phrases ‘free SEO’, ‘SEO services’ and ‘free services’. It’s simple. Generally, you must establish two times more links in order to get top10 positions for two words phrases. Continuing this calculation, you will find out that you need about four times more links in order to get top10 positions for one word phrases. Of course, this might be a very hard task, since the top positions for one word phrases are usually taken by very old and quality rich sites with a great pagerank.

So what would you do if you want a complete SEO on your new site? Firstly, focus on a real quality content. Take your time and spend two months on writing the original content. Don’t expect a high income in a first few months. A website is a business. Some businesses need ten or more years to get the investments back. Of course, a website is the cheaper option. So only if your site has really quality content, start with building links. Why only if your site offers quality content? It’s because many webmasters would like to link to websites offering huge content available free of charge. Even if this looks like an easy task, bear in mind that your website should be dedicated to the area where you’re skilled at. Don’t write about printers if you don’t know anything about them. Basically, you can start a site dedicated to printers even if you don’t know anything about this area, but you will need to study something about them.

So your site has a huge content, it offers a free membership, it includes many features. Now you should start with link building. As above, focus on the one word phrases, but include these one word phrases in logical and natural link names. For example, don’t call your link ‘SEO’, because you will find out that many webmasters will change its name into ‘SEO site’, or ‘SEO website’, or ‘SEO dedicated website’. This way, you will lose some links, because search engines will consider the words ’site’ and ‘website’ as very important for you even they’re not.

I guarantee you that one hundred or more incoming links will bring you a good amount of visitors even if it won’t mean beating the competitors. Your main page should contain the phrases you’re focusing on. But the main page isn’t the only one you want to get the most from, so include your phrases on the rest of the pages. In the sense of creating a good site, don’t forget to link to the main page from the other pages of your site. Imagine that your ordinary pages which include content, will send phrases to the homepage via links. On the other hand, don’t try to stuff all links but use only natural looking content, however you could play with the link names.

Generally, your content pages will bring the visitors to your site. If you use my strategy properly, then the visitors will come to your site through the homepage too. It’s necessary to bring more people to your site via the homepage, because people who visit a site and only see some article, will usually exit from it. From my experiences, people like to open the homepage first and if they find your site interesting, they stay and they surf it. On the one of my webpages, about 20%-30% of visitors exit it when they visit the homepage. When they access my site through the articles and other ordinary pages, the exit percentage raises up to 60%.

The conclusion: Optimise your main page as if it was an ordinary page with some article. Always use natural looking content beside the quality links and quality anchor text. Build your site focusing on only one theme and bear in mind that people aren’t looking for everything on one place and it isn’t bad if your site is dedicated to very concrete theme. People will visit it, will usually find it very useful and they will come back. The content is the king! The links are the queen. And all doubles if they’re of good quality.

When you’re doing link building, you mostly find links from directories to your competitors. Directory submission is the easiest and the most efficient way to get inbound links and this fact is proven. Many free directories allow a user to submit as many pages as possible and even though there’s no guarantee that these links will be approved, people like to do it. My sites were approved on about 80%-90% of all directories including dmoz or jayde. Before you start with any link building, make sure your site or a site you’re working for, has good and useful content. There are numerous simple and really sell-only sites with no content.

So basically, any site would get many quality links if it offers quality content. Primarily focus on the content, then start with links. As you might realise, with no inbound links it’s impossible to get your site listed on a page with PageRank6 or another high scored page. So where is the solution for this situation? Build links on a PageRank 0 pages. That’s it.

Why are PageRank 0 so important? Why do some people dislike PageRank 0 pages? These are the two most common questions related to low ranked pages. Firstly let me answer the second question as it will help with the first question. Some people don’t like PageRank 0 pages just because they’re ranked poorly by Google. Is this the reason to avoid these pages? I don’t think so. Firstly, bear in mind that any PageRank 0 page could get higher importance in the future. Then don’t forget about anchor text it could provide to your site. Yes, even if a page is ranked poorly, it still sends anchor text. And what’s more, if the link to your site is placed on the related site, it means another plus and the final result could be better than any link from a very important page. So if anyone tells you that a PageRank 0 page has no weight, don’t believe in such lies. Don’t forget about the power of links and other search engines, which use to rank sites on the link popularity factor too! I answered the first question whilst answering the second question.

Some might say that linking from PageRank 0 sites harm your business. And even if it seems like a logical idea, it’s not true. Let me explain. There are many bad and penalized sites and Google knows them. But these sites link to good and quality sites. Now…Are these quality sites being penalized just because someone who has very poor site links to them? Naturally, this would be very bad and Google knows that. Otherwise, it would be easy to “destroy” any site. So don’t worry if anyone places a link to your site somewhere it isn’t very useful. I’m always wondering why people want their SEOs to provide very detailed lists of places where they would like to place a link to before they do so. It’s paranoia. Of course, low PageRank pages don’t have the same weight as well ranked pages, but when you’re starting a new site or when you’re building links for a site with minimum visitors, don’t hesitate to start with low PageRank links.

Typically, when you get about 30 or more inbound links from low PageRank pages, your site will get some popularity and even if it doesn’t mean top 10 positions for very competitive phrases, you will get more visitors than before. Once you get more visitors from Google, your site will become more trusted by Google. How is this possible? How is it possible to make a site trusted without getting any link? It’s more than simple. Google stores the information about the outgoing clicks, so if your site is really relevant to the phrase which people looking for, they will visit your site from Google. And Google will automatically generate more traffic for your site if there are many people clicking on your site. And it doesn’t end here! Google will improve your rankings for the phrases people use in order to visit your site! Generally, if your site is about SEO and people visit it through the phrase ‘SEO services’, you will get better positions if there are enough clicks on your link through the search query ‘SEO services’. On the other hand, SEOs found this fact some time ago and they created some automated query tool which had to search Google and click virtually on the link to their site. Naturally, there is a filter which detects automated queries and Google gives wrong search results and doesn’t store the search query and click information instead of giving a simple ban. Giving a ban would be unfortunate, because an IP address might belong to anybody else tomorrow and Google knows that fact too! If you want to prove this idea, simply register yourself on Google and query it when you’re logged in. Query it for one phrase for a week, each time click on the same site and you will see how the results will differ from the start. Naturally, if you log out, the results will be usually the same as before.

But get back to links. Another reason why PageRank 0 links are so important is that most ordinary processes used to be determined by Gauss probability approximation. It simply means that 10 PR7 links with no PR0-PR6 and no PR8-PR10 means there’s something wrong with the links pointing to your site. However, pure Gauss approximation would be wrong, because there are still most pages with PageRank lower than 5. This idea leads us to the conclusion that every page should have the most incoming links from low ranked pages. Yes, even Google is linked from many PageRank 0 pages. Then we’ll get deformed Gaussian function. The y axis means incoming links and the x axis means PageRank value. Basically, better PageRank = less links.

Finally, let me tell you that content really rules. Quality and original content is something you should start with and the success will come later. With well aimed content, you could raise your income by 100 times. Links are important. However, you will get the most important links as time goes by and you will get them without asking anybody. If you provide useful tools and content, people will automatically link to your site and your site will gain in popularity naturally.

Please read the whole article if you want to get help about AdSense tips. This article is divided into two parts, because I felt you need to know everything about this subject.

You have probably found sites with large headings which tried to tell you their AdSense solution will bring you more money than you ever expected from your site. Nice idea! Especially, when they offer their ’super books’ for a few bucks. There are still many people who don’t mind spending up to $20 or $30 on such e-books. What is behind these ‘bestsellers’? What people are behind these ‘weird AdSense tricks’?

Let’s start from the beginning. There’s an average site selling you some SEO product. You have to trust them, because you’re not able to see what’s in the book before you buy it. So you buy it, because it isn’t very expensive and such stuff is good to read, you may think. But what will you find in most of these e-books? Mostly very general information about how AdSense works, how important channels are, how important statistics are, and sometimes you’ll find chapters about unreal advertisements which cost $40 per 1 click. I wouldn’t believe anybody who is selling any e-book for a few bucks and who is promising millions of dollars if you follow all the recommended steps.

AdSense is very good solution to get money from a site but it might mean enough money in only two cases:

• 1) Your site is getting thousands of real visitors each day
• 2) Your site is dedicated to very good paid theme (webhosting or something)

Of course, the result will quadruple if your site satisfies both of these conditions. But what about those many forums which include posts like ‘I’m getting $500+ each day and my CTR is about 30%’. Well, even it looks like a lie, it could be true. Some time ago, I had one blog which was getting about $1 per 1 click and its CTR was about 35%-40%. What you won’t find anywhere is the list of the best paid themes. It’s a proved fact that the best paid themes are those which sell products. It would be a very good decision if you start a website with a very concrete theme dedicated to articles about products. Yes, it really works. Imagine yourself as a potential customer who is looking for something specific. For example, you want to buy some SEO tool. So you search for phrases like ‘buy SEO tool’ or ’sell SEO tool’. If you visit a site which reviews some SEO tools, you will probably follow the provided links. Naturally, these links must fit your requirements and they must be placed properly.

Back to the AdSense books…Besides chapters about unbelievable income, you will find tips about AdSense optimisation. What they probably won’t tell you are the colour schemes that are attractive. They won’t tell you where to place the ads either. They won’t tell you anything about the ads types, sizes and so on.

Even though this document is free, I will tell you how to optimise the ads! I have been using AdSense for a few months and I have already found out how to attract people to click on the ads. Please follow all the steps, so your success will be real.

Firstly, create a very complex website. The worst thing to do is to create a very poor website with no features and only with few pages on it. Before you start with any content, search for good keywords and analyse the competiton. It might take you 1 day, but also 1 month. Quality analysis is required for reaching the goals. Don’t hesitate to spend time and money on it. If you’re not sure, use some consultant, so he/she will help you with determining the theme of your future website. Anyway, the best solution is to decide by yourself. Feel free to use the Overture keyword suggestion tool. Don’t forget that the internet is still growing rapidly and if there are 100 000 000 competitors nowdays, there could be 200 000 000 competitors when you finally release the site.

If you already own a site, make sure it offers good and unique content to it’s visitors. Don’t focus on what search engines like, focus on people because people will find your site useful, not search engines. If you provide keyword rich content, which looks natural and of good quality, people will like your site. If you don’t, they will close it immediatelly after they open it.

Generally, there is a simple equation, which says ‘The larger the site is, the more important it is’. This idea doesn’t work on ‘articles sites’. Why do people install articles sites? Just because they hope to get huge content at a low price and they’re hoping for many clicks on the advertisement. What they forget about is that these sites contain duplicate content and what’s more, they’re poorly interlinked! Yes, interlinking related content will boost your rankings! Generally, those articles contain only 300-500 words with many stop words. So people are typically disappointed with these kind of sites. The opposite is wikipedia.org. It is nicely interlinked with good content, which is updated. And people like to link to wikipedia, because it is there to provide information to the visitors. So provide useful and quality content and your site will be no.1 in its area! Create tons of pages and you will get good feedback not only from the visitors, but from all search engines too. Don’t publish 50 pages if you’re able to publish 150 pages. When you have published 150 pages, start working on another 100 pages. Publish them again, interlink them and create another 200 pages. Work, work and work. If your site offers more than 1000 different pages, it will become very important to all major search engines.

Once you have an established site with enough visitors, focus on AdSense. Not backwards. Because if there’s no visitors, there’s no clicks. Simple. Unlike ‘mission impossible’ type e-books, there are only a few AdSense ads tips which I’m going to tell you about, but these tips work and they’re no lie.

The first AdSense tip: make it really visible to the users. Don’t put the ads somewhere where people don’t look at. Don’t use large ads if there’s no place for them. Your site shouldn’t be about AdSense.

The second AdSense tip: Place your ads where the visitors click! If there is a vertical menu on your site, place one small ad below the menu. If there’s any place to add the ad above the menu, don’t hesitate to do it. Please note, that this site doesn’t focus on the income from the AdSense program, so not every ad is optimised. If there are articles on your site, place some larger ads above them. And now, the most important AdSense click tip: If there are any forms or links, place the ads somewhere near them, so the ads will look like a natural part of your website. You should get about 3x-4x more clicks from this kind of ads.

Basically, people look at the first quadrant when they open any page. This is why you have to place all ads properly and in the manner of the previous analysis. If you provide the most important content on the right side of the site, add the most valuable ads there. If you’re showing the content centered, center your ads too. Generally, don’t place your ads to the bottom of the pages. This would be very unfortunate solution.

There are no more tips, since I found out that people like all colours as well as all borders and so on. Really, even if it isn’t the same all the time, people will click on any colour. And it’s normal behaviour, because AdSense is about adding related advertisement to your site. If you went through this article step by step, you should understand all of the requirements about the income from AdSense without buying any e-book. Please note however, that some e-books may be useful especially when they’re based on the real case studies, real statistics and so.