Organic SEO Services by Jan Hvizdak

If you came here looking for the domain name suggestion service, visit this page and leave your enquiry there! I work for thruSITES (the previous link points to thruSITES’ contact page) and you’ll get the best domain name for sure!!!

No doubt that the domain name is very important part of it’s future growth. Basically, there are two major points when selecting the domain name:

1. The name; The mark. Nearly everyone wants a web site to be an on-line representation of his business. Building a strong and serious mark is undoubtedly the first and the most important goal in the entire thing.
2. Improving positions in search engines. The mark is nothing if it’s unknown to potential visitors and every domain name should reflect this aspect with 100% precision.

And here we meet the first problem; Buy a domain focusing on the name, or the potential from search engines? There is no prescription about what to do and what to avoid, and probably 100 out of 100 people would suggest you different domain name.

In order to understand the problem, let’s quickly go through the domain names which I bought for myself:

aqua-fish.net

Starting point:
I didn’t know anything about search engines and improving the amount of visitors. I didn’t even know how important the domain name for it’s future growth.

Disadvantages:
Missing word “aquarium”. This makes a lot of processes more difficult than with that word within the title.

Advantages:
Very short domain name. Another advantage is that it reflects the topic and contains the word “fish”. In addition, it is easy to remember!

sport-cars.org

Starting point:
This is my first “domain name suggestion service”.

Disadvantages:
I see no disadvantage here. One might say that the hyphen can be a problem, but it is not actually.

Advantages:
Both words reflect the topic which is the site about very clearly. Easy to remember.

services-seo.net

Starting point:
I thought that I know a lot about search engine optimisation, even I didn’t so. I firstly wanted this site to be something like “my portfolio” and I wanted to rank well for “seo services”.

Disadvantages:
I changed the goal of this web site as time went by. Sometimes the domain name might be misleading because of previously mentioned reason.

Advantages:
The word “SEO” is in the title.

a-bonsai.org

Starting point:
I wanted to start a web site which would be my passion, my hobby. Actually, this is what I met.

Disadvantages:
I can’t see any disadvantage here at all.

Advantages:
Very short domain name and with the word “bonsai” within the title. I “suggested” this domain name very wisely in my opinion.

carsarmored.org

Starting point:
I wanted to start a web site devoted to armoured cars. Yeah, I like them a lot.

Disadvantages:
No disadvantages.

Advantages:
This domain name is simply fantastic.

As you can see, I organised the domain names in the order as I bought them. This is why the last one is the one which I am very proud of.

My own rules when doing the domain name suggestion:

1. It never takes 5 minutes,
2. Search until you find something short and easy to remember,
3. Never use more than 1 hyphen and more than 12 characters,
4. Decide after seeing statistics of phrases search volume,
5. Know what the site is going to be about,
6. Create 3-4 alternative scenarios, never rely on 1 solution only,
7. Find something unique (jooooomla.com isn’t the best, isn’t it?),
8. Check potential “partners” which sit under different TLDs (top level domain; com, org, net, …).

First of all, this topic has been discusses thousands times on various forums or sites devoted to SEO. Anyway, it’s still worth a post since everyone has his own rules and reasons of doing each activity. So let’s start…

The worst case in SEO is moving a single web document from one URL to another without telling the visitors and search engines where it appears after relocation. Basically, there are several ways how to redirect a page. These techniques include:

1. Meta redirect
2. JavaScript redirect
3. 301 redirect

JavaScript is not recommended because Google won’t follow it. What other people don’t say is that the JavaScript based redirect can be effectively used for advertising purposes. So everything has it’s advantages and disadvantages as well.

Secondly, the meta redirect is based on using the <meta> tag with the attribute refresh within. Basically, it is not too bad to use it, but there is no guarantee of successful following the final destination. Why? Because many spammers have been using the meta refresh thing for redirecting a visitor from an ordinary page to another “inappropriate” document.

The last and the most recommended thing is to use a 301 redirect based on the .htaccess file. Simply put the following code into that file and you’ll tell a search engine to follow every link from the domain A and land on the domain B with the same URL except the domain name of course.

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^something.tld [nc]
rewriterule ^(.*)$ http://www.something1.tld/$1 [r=301,nc]

Actually, this is not why I started this post. I wanted to show you an example of redirecting an URL1 to URL2 within the same domain. Here below is a PHP code for this purpose:

<?
Header(”HTTP/1.1 301 Moved Permanently”);
Header(”Location: http://www.newuri.tld”);
exit();
?>

Simple, isn’t it? The advantage of such script is that it can be placed anywhere, even at the bottom of the page (bear in mind that headers should be sent first!). I just wanted to say that you can call some procedures which are working with MySQL, etc. and later you may decide for a redirect.

Why to use such technique?

1. You have 2 or more URLs pointing to the same content. /?a=1&b=2 and /?b=2&a=1 for instance,
2. You created new shorter URLs. For example, /?a=1&b=2&c=1&d=4 can be now used as /?xx=4.

In general, the above-mentioned cases should convince you about advantages of a 301 redirect. Shorter URLs are appreciated by Google and they usually get higher positions in results pages than URLs with too many characters within. In addition, shorter URLs are better for humans as well.

When you’re starting a new website, it’s navigation should be designed well.Generally, there are two types of users who open your site; People and crawlers. Unlike crawlers, people are able to click on JavaScript, Flash and other stuff. This is the basic reason why you shouldn’t use such things on your pages. But let’s go behind this problem and explain everything that relates to this topic.

Every serious search engine cares about incoming links. More links = more popularity of a specific page. More popularity = better rankings. It’s simple. There are a few principles which you should bear in mind when creating/redesigning a website:

• 1) Put a navigation menu to each page of your website
• 2) Use a text links rather a graphics
• 3) If using a JavaScript (or Flash) menu, don’t forget to put a sitemap to your site
• 4) Use valid HTML (or XHTML)
• 5) If using images as links, don’t forget to use proper ALT and TITLE attributes

Let’s go through the basic website structures.

1) The Hierarchical model

I strongly recommend to avoid this type of structure. However, it looks pretty simple and it is good when you’re new to WEB pages, WEB development and you’ve never heard of dynamic webpages, including functions and so on.The hierarchical model has the following scheme:

Practically, it means that categories aren’t linked together and there is one-way relation between a category parent and its children. Directories are the best example of this structure. Usually, when the main page get some PageRank, any other page can’t get a better PageRank this way.

If you decide on this model, recognise that your category pages won’t be very popular and their popularity will mostly depend on the main page’s popularity. On the other hand, you can use two-way relations between a subcategory and it’s parent. In this way each category will be linked from it‘s children and it will mean higher popularity for the parent pages.

2) The Network model

This kind of structure is probably the best one and in its essence, it’s about creating links between related pages as well as unrelated pages. If your site is about cars, it is no problem to link two different pages if they’re about two different models designed by one manufacturer.Consider the following scheme:

As you can see, there are parents and children only as objects. Even if some visual relation exists, they are fully independent. Another advantage is that each object can link to another one. This will increase the popularity of the most linked page. In our case, these objects are the most popular ones:

• 1) Parent Object 3
• 2) Child Object 1
• 3) Child Object 4

You can also calculate weight values sent to each object, so you will be able to determine the most popular page too. It is up to everyone to set the highest rank to the Parent Object 1 or another one. Once you assign the first rank value to your starting page (the main page in most of cases), you can determine any page’s popularity.

Well, once you decide the structure of your page, don’t forget about putting together the above models. Probably the most important thing is to link to your main page from each page on your site. What happens if you put a link to your main page on every single page of your site? The popularity of your main page will probably double, maybe it will multiply much more. The following image shows the ideal situation, when a site is divided into a few categories, these categories contain several subcategories and everything is linked together. Subcategories contain single pages with the most important content and every one of these pages links to the main page. Of course, you won’t do badly if you put a link to the root categories to every elementary page.

So if your site has the pagerank of 4 and your site is structured well, containing more than 1000 elementary pages, your main page could get the pagerank of 5 or 6 if everything goes well. Search engines like MSN and Yahoo don’t have any pagerank, but their algorithms calculate a link popularity too, so it will also mean great things.

Some time ago I saw an image which represented the weights of pages in the search engine optimization process. It gave the highest weight to the ordinary pages and it considered zero weight for the main page. Is this right for any SEO?

I don’t think so. Let me explain the mistakes of the previous theory. All pages are well-optimised for two or three word phrases and these word phrases should attract visitors. OK, this isn’t a bad idea, but where is the optimisation for one word phrases? This optimization process will result in many visitors and good income, but it won’t mean getting the most visitors. You probably know that people still search for one word phrases at first. Only about 40%-60% of internet users search for two word phrases. In some areas, this number’s value is only about 20%. It all depends on the competitor’s structure, including the number of search results, the quality of given pages, and the availability of free services in the area.

Let me give you an example. You have a site dedicated to SEO. Your site is new, so you could focus on three word phrases at first. But don’t forget to implement the one word phrase strategy. Imagine that you want to be no.1 for the phrase ‘free SEO services’. Now, you should complete the on-site optimization process as well as establishing a few quality links pointing to your site. If you’re experienced in SEO, you know that all inbound links should contain your keywords/phrases. Working this way will result in incoming visitors and raising your site’s popularity. Even if you get top10 rankings for the chosen phrase, you will get better rankings for the phrases which are included in the links names pointing to your site. In our case, you will get better rankings for the phrases ‘free SEO’, ‘SEO services’ and ‘free services’. It’s simple. Generally, you must establish two times more links in order to get top10 positions for two words phrases. Continuing this calculation, you will find out that you need about four times more links in order to get top10 positions for one word phrases. Of course, this might be a very hard task, since the top positions for one word phrases are usually taken by very old and quality rich sites with a great pagerank.

So what would you do if you want a complete SEO on your new site? Firstly, focus on a real quality content. Take your time and spend two months on writing the original content. Don’t expect a high income in a first few months. A website is a business. Some businesses need ten or more years to get the investments back. Of course, a website is the cheaper option. So only if your site has really quality content, start with building links. Why only if your site offers quality content? It’s because many webmasters would like to link to websites offering huge content available free of charge. Even if this looks like an easy task, bear in mind that your website should be dedicated to the area where you’re skilled at. Don’t write about printers if you don’t know anything about them. Basically, you can start a site dedicated to printers even if you don’t know anything about this area, but you will need to study something about them.

So your site has a huge content, it offers a free membership, it includes many features. Now you should start with link building. As above, focus on the one word phrases, but include these one word phrases in logical and natural link names. For example, don’t call your link ‘SEO’, because you will find out that many webmasters will change its name into ‘SEO site’, or ‘SEO website’, or ‘SEO dedicated website’. This way, you will lose some links, because search engines will consider the words ’site’ and ‘website’ as very important for you even they’re not.

I guarantee you that one hundred or more incoming links will bring you a good amount of visitors even if it won’t mean beating the competitors. Your main page should contain the phrases you’re focusing on. But the main page isn’t the only one you want to get the most from, so include your phrases on the rest of the pages. In the sense of creating a good site, don’t forget to link to the main page from the other pages of your site. Imagine that your ordinary pages which include content, will send phrases to the homepage via links. On the other hand, don’t try to stuff all links but use only natural looking content, however you could play with the link names.

Generally, your content pages will bring the visitors to your site. If you use my strategy properly, then the visitors will come to your site through the homepage too. It’s necessary to bring more people to your site via the homepage, because people who visit a site and only see some article, will usually exit from it. From my experiences, people like to open the homepage first and if they find your site interesting, they stay and they surf it. On the one of my webpages, about 20%-30% of visitors exit it when they visit the homepage. When they access my site through the articles and other ordinary pages, the exit percentage raises up to 60%.

The conclusion: Optimise your main page as if it was an ordinary page with some article. Always use natural looking content beside the quality links and quality anchor text. Build your site focusing on only one theme and bear in mind that people aren’t looking for everything on one place and it isn’t bad if your site is dedicated to very concrete theme. People will visit it, will usually find it very useful and they will come back. The content is the king! The links are the queen. And all doubles if they’re of good quality.

When you’re doing link building, you mostly find links from directories to your competitors. Directory submission is the easiest and the most efficient way to get inbound links and this fact is proven. Many free directories allow a user to submit as many pages as possible and even though there’s no guarantee that these links will be approved, people like to do it. My sites were approved on about 80%-90% of all directories including dmoz or jayde. Before you start with any link building, make sure your site or a site you’re working for, has good and useful content. There are numerous simple and really sell-only sites with no content.

So basically, any site would get many quality links if it offers quality content. Primarily focus on the content, then start with links. As you might realise, with no inbound links it’s impossible to get your site listed on a page with PageRank6 or another high scored page. So where is the solution for this situation? Build links on a PageRank 0 pages. That’s it.

Why are PageRank 0 so important? Why do some people dislike PageRank 0 pages? These are the two most common questions related to low ranked pages. Firstly let me answer the second question as it will help with the first question. Some people don’t like PageRank 0 pages just because they’re ranked poorly by Google. Is this the reason to avoid these pages? I don’t think so. Firstly, bear in mind that any PageRank 0 page could get higher importance in the future. Then don’t forget about anchor text it could provide to your site. Yes, even if a page is ranked poorly, it still sends anchor text. And what’s more, if the link to your site is placed on the related site, it means another plus and the final result could be better than any link from a very important page. So if anyone tells you that a PageRank 0 page has no weight, don’t believe in such lies. Don’t forget about the power of links and other search engines, which use to rank sites on the link popularity factor too! I answered the first question whilst answering the second question.

Some might say that linking from PageRank 0 sites harm your business. And even if it seems like a logical idea, it’s not true. Let me explain. There are many bad and penalized sites and Google knows them. But these sites link to good and quality sites. Now…Are these quality sites being penalized just because someone who has very poor site links to them? Naturally, this would be very bad and Google knows that. Otherwise, it would be easy to “destroy” any site. So don’t worry if anyone places a link to your site somewhere it isn’t very useful. I’m always wondering why people want their SEOs to provide very detailed lists of places where they would like to place a link to before they do so. It’s paranoia. Of course, low PageRank pages don’t have the same weight as well ranked pages, but when you’re starting a new site or when you’re building links for a site with minimum visitors, don’t hesitate to start with low PageRank links.

Typically, when you get about 30 or more inbound links from low PageRank pages, your site will get some popularity and even if it doesn’t mean top 10 positions for very competitive phrases, you will get more visitors than before. Once you get more visitors from Google, your site will become more trusted by Google. How is this possible? How is it possible to make a site trusted without getting any link? It’s more than simple. Google stores the information about the outgoing clicks, so if your site is really relevant to the phrase which people looking for, they will visit your site from Google. And Google will automatically generate more traffic for your site if there are many people clicking on your site. And it doesn’t end here! Google will improve your rankings for the phrases people use in order to visit your site! Generally, if your site is about SEO and people visit it through the phrase ‘SEO services’, you will get better positions if there are enough clicks on your link through the search query ‘SEO services’. On the other hand, SEOs found this fact some time ago and they created some automated query tool which had to search Google and click virtually on the link to their site. Naturally, there is a filter which detects automated queries and Google gives wrong search results and doesn’t store the search query and click information instead of giving a simple ban. Giving a ban would be unfortunate, because an IP address might belong to anybody else tomorrow and Google knows that fact too! If you want to prove this idea, simply register yourself on Google and query it when you’re logged in. Query it for one phrase for a week, each time click on the same site and you will see how the results will differ from the start. Naturally, if you log out, the results will be usually the same as before.

But get back to links. Another reason why PageRank 0 links are so important is that most ordinary processes used to be determined by Gauss probability approximation. It simply means that 10 PR7 links with no PR0-PR6 and no PR8-PR10 means there’s something wrong with the links pointing to your site. However, pure Gauss approximation would be wrong, because there are still most pages with PageRank lower than 5. This idea leads us to the conclusion that every page should have the most incoming links from low ranked pages. Yes, even Google is linked from many PageRank 0 pages. Then we’ll get deformed Gaussian function. The y axis means incoming links and the x axis means PageRank value. Basically, better PageRank = less links.

Finally, let me tell you that content really rules. Quality and original content is something you should start with and the success will come later. With well aimed content, you could raise your income by 100 times. Links are important. However, you will get the most important links as time goes by and you will get them without asking anybody. If you provide useful tools and content, people will automatically link to your site and your site will gain in popularity naturally.

Please read the whole article if you want to get help about AdSense tips. This article is divided into two parts, because I felt you need to know everything about this subject.

You have probably found sites with large headings which tried to tell you their AdSense solution will bring you more money than you ever expected from your site. Nice idea! Especially, when they offer their ’super books’ for a few bucks. There are still many people who don’t mind spending up to $20 or $30 on such e-books. What is behind these ‘bestsellers’? What people are behind these ‘weird AdSense tricks’?

Let’s start from the beginning. There’s an average site selling you some SEO product. You have to trust them, because you’re not able to see what’s in the book before you buy it. So you buy it, because it isn’t very expensive and such stuff is good to read, you may think. But what will you find in most of these e-books? Mostly very general information about how AdSense works, how important channels are, how important statistics are, and sometimes you’ll find chapters about unreal advertisements which cost $40 per 1 click. I wouldn’t believe anybody who is selling any e-book for a few bucks and who is promising millions of dollars if you follow all the recommended steps.

AdSense is very good solution to get money from a site but it might mean enough money in only two cases:

• 1) Your site is getting thousands of real visitors each day
• 2) Your site is dedicated to very good paid theme (webhosting or something)

Of course, the result will quadruple if your site satisfies both of these conditions. But what about those many forums which include posts like ‘I’m getting $500+ each day and my CTR is about 30%’. Well, even it looks like a lie, it could be true. Some time ago, I had one blog which was getting about $1 per 1 click and its CTR was about 35%-40%. What you won’t find anywhere is the list of the best paid themes. It’s a proved fact that the best paid themes are those which sell products. It would be a very good decision if you start a website with a very concrete theme dedicated to articles about products. Yes, it really works. Imagine yourself as a potential customer who is looking for something specific. For example, you want to buy some SEO tool. So you search for phrases like ‘buy SEO tool’ or ’sell SEO tool’. If you visit a site which reviews some SEO tools, you will probably follow the provided links. Naturally, these links must fit your requirements and they must be placed properly.

Back to the AdSense books…Besides chapters about unbelievable income, you will find tips about AdSense optimisation. What they probably won’t tell you are the colour schemes that are attractive. They won’t tell you where to place the ads either. They won’t tell you anything about the ads types, sizes and so on.

Even though this document is free, I will tell you how to optimise the ads! I have been using AdSense for a few months and I have already found out how to attract people to click on the ads. Please follow all the steps, so your success will be real.

Firstly, create a very complex website. The worst thing to do is to create a very poor website with no features and only with few pages on it. Before you start with any content, search for good keywords and analyse the competiton. It might take you 1 day, but also 1 month. Quality analysis is required for reaching the goals. Don’t hesitate to spend time and money on it. If you’re not sure, use some consultant, so he/she will help you with determining the theme of your future website. Anyway, the best solution is to decide by yourself. Feel free to use the Overture keyword suggestion tool. Don’t forget that the internet is still growing rapidly and if there are 100 000 000 competitors nowdays, there could be 200 000 000 competitors when you finally release the site.

If you already own a site, make sure it offers good and unique content to it’s visitors. Don’t focus on what search engines like, focus on people because people will find your site useful, not search engines. If you provide keyword rich content, which looks natural and of good quality, people will like your site. If you don’t, they will close it immediatelly after they open it.

Generally, there is a simple equation, which says ‘The larger the site is, the more important it is’. This idea doesn’t work on ‘articles sites’. Why do people install articles sites? Just because they hope to get huge content at a low price and they’re hoping for many clicks on the advertisement. What they forget about is that these sites contain duplicate content and what’s more, they’re poorly interlinked! Yes, interlinking related content will boost your rankings! Generally, those articles contain only 300-500 words with many stop words. So people are typically disappointed with these kind of sites. The opposite is wikipedia.org. It is nicely interlinked with good content, which is updated. And people like to link to wikipedia, because it is there to provide information to the visitors. So provide useful and quality content and your site will be no.1 in its area! Create tons of pages and you will get good feedback not only from the visitors, but from all search engines too. Don’t publish 50 pages if you’re able to publish 150 pages. When you have published 150 pages, start working on another 100 pages. Publish them again, interlink them and create another 200 pages. Work, work and work. If your site offers more than 1000 different pages, it will become very important to all major search engines.

Once you have an established site with enough visitors, focus on AdSense. Not backwards. Because if there’s no visitors, there’s no clicks. Simple. Unlike ‘mission impossible’ type e-books, there are only a few AdSense ads tips which I’m going to tell you about, but these tips work and they’re no lie.

The first AdSense tip: make it really visible to the users. Don’t put the ads somewhere where people don’t look at. Don’t use large ads if there’s no place for them. Your site shouldn’t be about AdSense.

The second AdSense tip: Place your ads where the visitors click! If there is a vertical menu on your site, place one small ad below the menu. If there’s any place to add the ad above the menu, don’t hesitate to do it. Please note, that this site doesn’t focus on the income from the AdSense program, so not every ad is optimised. If there are articles on your site, place some larger ads above them. And now, the most important AdSense click tip: If there are any forms or links, place the ads somewhere near them, so the ads will look like a natural part of your website. You should get about 3x-4x more clicks from this kind of ads.

Basically, people look at the first quadrant when they open any page. This is why you have to place all ads properly and in the manner of the previous analysis. If you provide the most important content on the right side of the site, add the most valuable ads there. If you’re showing the content centered, center your ads too. Generally, don’t place your ads to the bottom of the pages. This would be very unfortunate solution.

There are no more tips, since I found out that people like all colours as well as all borders and so on. Really, even if it isn’t the same all the time, people will click on any colour. And it’s normal behaviour, because AdSense is about adding related advertisement to your site. If you went through this article step by step, you should understand all of the requirements about the income from AdSense without buying any e-book. Please note however, that some e-books may be useful especially when they’re based on the real case studies, real statistics and so.

People write articles in order to attract visitors to their websites, which raises their income in a very natural way. Depending on the subject of articles, competition, and relevance, search engines rank them worse or better. I won’t tell you to write 300-500 words articles, because I don’t believe in it. I proved that longer articles are ranked better on my sites. However, short articles could be ranked well too. So what’s the point of any article? Without any discussion, it’s the quality factor besides the originality.

“Quality of articles” What does it mean? How do search Engines’ algorithms decide which article is of good quality and which isn’t? Let me introduce you to the basic points of construction of any good written article.

1) An article must contain enough words.

Generally, every article can be determined as a set of data. Data is always characterized by some functions, like the number of characters, words, numbers and so on. So if you want to write a good article, try to use the standard rules which are unique for each language. There are schemas which can be used to determine the article language without reading it and intelligent search engines use them in order to determine if an article is written clearly and if people are able to understand it. This is why clear English is so important!

2) An article must contain enough unique words.

Even if articles contain enough words, they could be penalized or ranked poorly if they contain too many repetitive words. Imagine 1 sentence, which consists of 25 words. Then copy and paste this sentence 50 times and you will get a 1250 word article. Bear in mind that keyword stuffing is taken as spamming by all search engines and you should avoid this technique. In some special cases, building short content on any page is allowed. Not all pages contain enough words, because they care about design more than about content. For example, many pages about photographers, DJ’s, artists and so on don’t offer a user much content and what content there is is mostly based on images. There isn’t anything wrong with this and search engines know that.

3) An article must contain theme based keywords.

Any article is ranked by focusing on its theme based content. This simply means you should use different forms of words. Why? It’s because a search engine will consider you to be more familiar to the language which an article is written in if you use phrases and if you vary the wording and the presentation of the most important words. The most used language worldwide is English. English offers you many different phrases to say the same thing. The same goes for simple words. Let me show you an example: car, auto, automobile, vehicle. Or PC, personal computer, computer. Even it is not possible to make such combinations in all cases, I strongly recommend you to use all possible variants, especially if they contain the same word root (auto and automobile). Also, a relationship between the most important words must exist. Let’s continue with our cars example. The word ‘wheel’; is related to cars as well as engine, motor, oil, gas, speed, transmission. We could go this way finding the most important and related words. If these conditions are satisfied, then you have a great chance of getting a very good ranking.

4) An article must contain properly used stop words.

What are stop words? Is it bad to use them in the articles? The word ’stop’ naturally means something you should avoid. So from this point of view, the stop words should be called something else. The stop words are natural parts of any content and there’s no way you can avoid them. Basically, there’s no reason why they should be avoided. The stop words are words without any relevant content and they don’t mean anything in the sense of search engine optimization. If you write an article which consists of 500 words and there are 100 stop words in it, then your article really contains only 400 words. This is the reason why short articles can be ‘content free’. You will probably not get top10 rankings for any one word phrase just because of one article, so always think about people and what they’re looking for. Use words variations, the most common phrases, and use very clean language. Use stop words too, but if there’s a chance of avoiding a sentence like ‘It can be done’; and change it into ‘We’re able to reach the goal within the budget’ do it.!

Besides the quality factors (which are very important in the process of analyzing and ranking any article), you should avoid creating duplicate content. Please note, that duplicate content is divided into two areas:

1) Completely duplicated content. This is simple ‘copy and paste’. There are many people who want high income without any effort. Yes, the internet is full of such people and there are several ways to fight against them. These people simply buy some sites which are pumping data from other sites. Unfortunately, you can’t change the URLs of your articles, because you will lose PageRank, the page’s age and so on. Once any URL exists anyone is able to show its content on another page. That’s frustrating and the only guaranteed way of how to avoid stealing any content, is using IP based statistics besides a Google Analytics account. You will easily find out any illegal use of your content if your own statistics differ to the statistics which are provided by Google Analytics. In this case, I strongly recommend you to ban some IPs from accessing your site. This action has two main reasons. The first one relates to the advertisement. Imagine that someone who is using your content also shows some advertisement on their pages. This way he will get money which belongs to you. The second reason is that search engines will identify your content as duplicated, so you could get a penalty. Even if there is a discussion about this penalty, do the best for you and for your site and don’t let anybody copy your content!

2) More unfortunate ways of how to create duplicate content is that you will write some article and it’s characteristics will be very similar to some other article which already exists. Well, you never know if your article is completely unique. For example, your article will contain 10 main keywords which are already present in another article in the same order and with the same presence. This is how article re-write software works.

The best way how to create unique content is to write your own articles, write them for your site, so no-one else will find them useful for their sites. Don’t forget to place links into the articles to other articles of yours on the same website. Use images as well as static references to other parts of electronic documents which are already present on your site. Also, always use your name below every article. Using your name is much better than using the site name, because if your articles are completely copied, your name will appear there. Unlike the site name, which can be easily replaced, your name will be determined in not such an easy way.

But sometimes it’s good if someone steals your content without any permission. It’s where a link to the original site will appear on that page with stolen content. On the other hand, there’s no guarantee that you will profit from this strategy.

People are buying webhosting packages, domains, services and generally spending a lot of money on such things. A website is a kind of business and no-one can guarantee success. Before you start your first site, before you start learning search engine optimisation, there’s one thing which you should try. It’s a blog.

You can get your blog free of cost and you can test search engine optimisation strategies on it. It has great potential, because you won’t risk your established site’s position or popularity. If you’re new to websites you will learn how to optimise content in order to get maximum ranking and, of course, in order to earn money. You will learn a lot about things like on-site optimisation, website themes, anchor text, and more.

Let me explain my experiences. I firsly established my blogs in order to get more links which point to my most important websites. Yes, it’s great, because you can link to any article, subpage or whatever you want. There are no fees, no approval, simply nothing to make link building tedious work. If you write about interesting subjects, you can get a few links to your blog too. This way, you can easily get from 10 to 20 links without much effort. Use simple mathematics and establish 10 blogs. Each blog will be dedicated to one subject, but all the blogs will link together. So if you get 10 links to 1 blog, you will improve your other blogs’ importance by linking them together. It’s proven, that website A linking to website B gives some importance to website C, which is linked from website B only.

Apart from creating links, you can usually get some PageRank on your blogs too. PageRank 2 or 3 isn’t the highest one, but they’re quite good in the sense of relation between effort and money. Many websites have got PageRank of 2 only, but their webmasters need to pay for domains and other related web services. Any PageRank higher than 0 can be determined as a success, because you can use this PageRank value for the sites from which you link your blogs to.

But it could be very unfortunate if you establish your blogs for links only. Add some content there too! Use Google AdSense and let your blog earn money. If you have some friends which can help you, give them rights to post comments on your blog. This will result in fresh content.

Just for example, I’d like to show you some of my blogs and I’d like to tell you why I use them. Maybe they will be some kind of inspiration for your blogs or further sites.

• 1) Aquariums related blog (www.aquarium-database.blogspot.com). This blog is here in order to point to www.aqua-fish.net, to tell people about new articles and so on.
• 2) SEO blog (www.professional-seo-consultant.blogspot.com). I started this blog some time ago and after analysis, I decided to build this website. My friend who owns www.osid.co.uk, www.b4tv.co.uk or www.expatschoolsreunited.com helped me with this blog too.
• 3) Shade canopies blog (www.shade-canopies.blogspot.com). This blog was established in order to provide a link to my previous customer. After some time I found out that people visit this blog from search engines.
• 4) Another blog was www.decorating-feng-shui.blogspot.com which was used for testing purposes.

There are other blogs, but these above are most important.

(Magic 2 clicks from the homepage)

Firstly, let me tell you what a dynamic link is. Every URL which contains ‘?’ can be probably called ‘dynamic’. Dynamic URLs pass variables names and their values. As you might feel, these variables are important in dynamic scripting languages, which co-operate with databases and other data sources. Some people say that dynamic URLs are bad and you should avoid them.At first, any dynamic URL can behave like a static URL if it’s variables and values don’t change how time goes by. For example, take ‘var_name_1=56′ as a variable and it’s value. If you won’t change 56 into any other number, then this URL won’t change anytime. So once it is created and found, it will be regulary crawled unless it’s importance is zero.

Dynamic links can be divided into two basic types. The first type is an URL with stable variables and values. If you own an online store, this type of link can determine path to your products. If you run a database, variables may point at the records. This kind of URLs is SEO friendly if only they contain regular characters. Generally, use only uppercase or lowercase letters, numbers and basic characters which can be found at the position 127 or less in the ASCII table. Not all of the characters which are present between 0 and 127 should be used in URLs. Let me show you some examples:

• 1) http://…/index.php?product_id=5
• 2) http://…/index.php?product id=5
• 3) http://…/index.php?product_id=5&page=38f
• 4) http://…/index.php?product_id=5&page=38 f

The first and third examples use correct syntax. Both, the second and fourth example, are bad, because they use space in the URL. Please note, that any variable name can be called anyhow and the same goes to their values. So a variable can be of integer type, string or so. I recommend you to avoid long names as well as long values. Sometimes, it’s not possible to avoid this situation. Let me show you another examples:

• 1) http://…/search.php?order=alp&page=10&cat=7&min=120&max=779&spec=heavy
• 2) http://…/search.php?order=alp

The first example shows us some URL where man searches for something and the URL is based on the search conditions. The second example shows us very simple search, which will probably result in the list of data which are arranged by alphabet only. Unlike the first example, a visitor will get very long set of data. You can see, that database operations need dynamic URLs especially when a visitor is able to determine the search query.

Just for fun, I’d like to show you some things which don’t look like dynamic URLs even they’re worse solution. Some programmers tend to use Cookies in order to pass variables and their values. A cookie is good for security, especially when SSL is used. But when a search engine crawls any site with numerous cookies, it will get lost. A cookie has simply the same meaning like a variable in the URL. Unlike URL, which is stored by search engines, cookie isn’t usually stored. Why? Search engines consider that cookies are used within on-line shops, so they would fill their basket or even buy some items!

Why are PHPSESSIDs bad in any URL? For progamming purposes and for some other stuff, PHPSESSID is sometimes good. Anyway, I haven’t used it yet and I haven’t had any need for it. Generally, any page generates some ID which is unique for 1 visitor at a moment. This variable is stored as a cookie and it has no value for SEO purposes. Some programmers need to pass this variable within URLs. As you might feel, this variable is different each time a crawler visits the site. This results in different URLs, no PageRank and so. I strictly recommend you to avoid passing the PHPSESSID variable within the URL.

The conclusion of URLs is that you must avoid things like PHPSESSID and you should build your URLs very wisely with focus on their stability in time.

Once your site is using clear URL structure, you should focus on the accessibility. Any URL, which is burried somewhere in the deep, will probably get very low importance in search engines. What’s more, if you’re using dynamic URLs, MSN won’t be able to reach this URL if it’s linked from dynamic pages only. So what is the solution?

Consider you’re running an on-line store on your site and you want your products to be included in the Google’s index quickly. The best and the fastest way is the following strategy:

• 1) Create a page with all your products. If your products are categorized, create one file for each category. Of course, if there are 15 or more categories, try to „pack“ them. Use static URL for these files. The URLs should look like http://…/cat-hair-products.php, http://…/cat-tooth-products.php and so on. Simple, isn’t it?
• 2) Link all products lists from your homepage. This idea isn’t a suggestion, it is a MUST! You will wonder how fast your products will be indexed not only by Google, but by Yahoo and MSN too!
• 3) Just to make things better, interlink the products too. Naturally, it isn’t good idea to place 1000 links into one product’s profile. Use very clearly placed links. 5 outgoing links to other products will be a good solution. Interlink related products only. Use categories, names or other ways how to determine which products are related.

The importance of your products in search engines will reaise heavily. Also, the PageRank will be assigned to your products very quickly. What’s more, you will get more visitors, your visitors will visit other products on your site, so your business and income will be much better than before.

Regarding my previous article called SEO and how to increase your income from the web, I’d like to explain the latest and the most efficient SEO techniques which lead to outstanding rankings and high traffic. Firstly, we need to determine which factors depend the results on.

As you can see, there are no factors like keyword presence and so on. Such factors are included in the „naturally written content“ factor. Also, other factors may exist, but they aren’t very important. Things like images, alt, title, label tags, paragraphs and other elements are a little bit important, however I wouldn’t focus on them, since they’re a natural part of naturally written content.As you can see on the image above, there are really only a few factors which depend on an on-site SEO, because „file factors“ can’t be changed easily. You can manipulate only the content. There is a factor called „naturally written content“ on the image above. This means you should avoid keyword stuffing, h1 tags stuffing, because it will mean you’ll get a penalty.

But how to write a content that sells? Writing a content is probably the hardest part of running a website. Firstly, make sure you’re focusing on right phrases and keywords. Secondly, use very easy way how to determine what you should write about; Use the keyword cloud tool (you can find it in the navigation menu on this site) and analyse top10 sites in Google. If these sites are w3c valid or if our keyword cloud engine can read their HTML structure, you should get a report which will simply tell you the most important phrases. You should use these phrases in your content and articles, because they basically mean two things:

• 1) you will get a better idea what to write about,
• 2) these phrases are probably related, what simply means your content will be ranked better.

OK, maybe you don’t know what „related phrases“ means. Consider you’re a search engine; Then you’ll focus on theme based content and you’ll rank this content better than a content which doesn’t seem to be theme based. I’ll give you an example. Take an apple. An apple is related with green colour, basket, shop, price, fruit, autumn and so on. But, the word „apple“ is also related with computers. You see, there are numerous relations, but you can easily find these relations using the right analysis. Please note, that rankings depend on incoming links too, so you should use any analysis and repots very wisely.

Once you analyse the content of your competitors, make sure you’re going to use correct english (or any other language). Try to avoid repeating keywords. For example, our keyword cloud tool counts the unique keywords as well as the number of all words. In the sense of search engine optimisation, it’s necessary to use as many different words as you can. Then, your content will be great!

OK, I think it’s all what you should know about writing an optimised content. Feel free to contact us with your questions, so we’ll be able to give you concrete advice.