SEO: content sells
Regarding my previous article called SEO and how to increase your income from the web, I’d like to explain the latest and the most efficient SEO techniques which lead to outstanding rankings and high traffic. Firstly, we need to determine which factors depend the results on.
As you can see, there are no factors like keyword presence and so on. Such factors are included in the „naturally written content“ factor. Also, other factors may exist, but they aren’t very important. Things like images, alt, title, label tags, paragraphs and other elements are a little bit important, however I wouldn’t focus on them, since they’re a natural part of naturally written content.As you can see on the image above, there are really only a few factors which depend on an on-site SEO, because „file factors“ can’t be changed easily. You can manipulate only the content. There is a factor called „naturally written content“ on the image above. This means you should avoid keyword stuffing, h1 tags stuffing, because it will mean you’ll get a penalty.
But how to write a content that sells? Writing a content is probably the hardest part of running a website. Firstly, make sure you’re focusing on right phrases and keywords. Secondly, use very easy way how to determine what you should write about; Use the keyword cloud tool (you can find it in the navigation menu on this site) and analyse top10 sites in Google. If these sites are w3c valid or if our keyword cloud engine can read their HTML structure, you should get a report which will simply tell you the most important phrases. You should use these phrases in your content and articles, because they basically mean two things:
- 1) you will get a better idea what to write about,
- 2) these phrases are probably related, what simply means your content will be ranked better.
OK, maybe you don’t know what „related phrases“ means. Consider you’re a search engine; Then you’ll focus on theme based content and you’ll rank this content better than a content which doesn’t seem to be theme based. I’ll give you an example. Take an apple. An apple is related with green colour, basket, shop, price, fruit, autumn and so on. But, the word „apple“ is also related with computers. You see, there are numerous relations, but you can easily find these relations using the right analysis. Please note, that rankings depend on incoming links too, so you should use any analysis and repots very wisely.
Once you analyse the content of your competitors, make sure you’re going to use correct english (or any other language). Try to avoid repeating keywords. For example, our keyword cloud tool counts the unique keywords as well as the number of all words. In the sense of search engine optimisation, it’s necessary to use as many different words as you can. Then, your content will be great!
OK, I think it’s all what you should know about writing an optimised content. Feel free to contact us with your questions, so we’ll be able to give you concrete advice.