The importance and advantage of a proper title tag
Generally, on-site SEO includes numerous techniques. The first pure on-site ranking factor is the title tag. The title tag should be composed very wisely depending on the subject of each page. Basically, the title tag shows the difference between two pages to the search engine crawler.
There are several basic rules for a proper title tag:
- 1) The title tag must contain words which are present on the shown page
- 2) The title tage must be as short as possible. However, it might contain more words in case the page is dedicated to the explanation of some subject
- 3) The title tag must contain as many nouns as possible
- 4) Avoid using many stop words in the title tag
- 5) The title tag must be eye-catching and must be usable as the anchor text leading to the concrete page
- 6) Never uppercase every word or the first letters of each word of the title tag
The major benefit of a wisely chosen title tag is a great potential of getting the top10 rankings for less competitve phrases. There is no way how to obtain top positions for very competitve phrases/keywords in search engines like Google, Yahoo or MSN, but to get numerous links of a good quality. Unlike very competitve phrases with unbreakable competitors, phrases with lack of competitors are usually beaten very easily. For this purpose, you’ll need nice title tag.
In my experience, people are getting visitors from various phrases if they run a directory. Their website’s theme might be dedicated to computers, but once they install a directory with many categories and they’ll name each category properly, they’ll start getting visitors from such phrases sooner or later. Man can say that these irrelevant phrases don’t mean anything to the website, but it means if you run Google AdSense within the directory and your site.
The title tag must be composed in the sense of the meta keywords tag and the meta description tag too. Don’t try to overload the tags, since they need to look naturally as much as possible. Generally, title tags should be stored in the database, where it’s easy to modify them. Even if the title tag doesn’t mean what it meant 10 years ago, it’s still one of the most important factors of on-site SEO.